Monday, September 30, 2013

Here is a list of Public Relations firms in Kenya.. all made aesy

______________________________________________________________________________

Courtesy of the Public Relations society of Kenya(PRSK)

P.O Box 47711 00100 Nairobi Kenya Tel: (254) (020) 2720014 47 Fax: (254) (020) 2723816 47 Mucai Drive off Ngong Road

Website:

www.prsk.co.ke

Email:

prsk@prsk.co.ke

LIST OF PUBLIC RELATIONS FIRMS IN KENYA

3D Africa Communications Ltd

RUPRANI HOUSE (3RD FLOOR)

P.O BOX 17460

00100

airobi

Kenya

Tel: +254 (20) 2687485, Mobile: +254

723 729 096

info@3dafricacommunications.com

www.3dafricacommunications.com

7th Sens

e Communications

Kilimani Business Centre, Kirichwa Road,

No. 9, Ground Floor

P.O. Box 15730

00100

Nairobi

Tel: 3861910 Fax: 3861910

info@7thsense.biz

Airpress Communications Limited

Furaha Place, Suite One

P.O Box 74906 00200

Tel 020

–

2106173; 07005

23050

levionkoba@gmail.com;

onkoba@airpressgroup.com

Apex Porter Novelli

Applewood Park, Third Floor Suite 405

Wood Street off Wood Avenue, Opposite K

Rep Centre

P.O. Box 12313

00400 Nairobi

Tel: 254 20

2716890/ 2719478

;

020

2388420/1

Fax: 254 20 271 94 78

Email: info@aclcom.co.ke

www.aclcom.co.ke/

Advanced PR & Marketing

Bandari Plaza, M1

Woodvale Groove

P.O. Box 66631 00800 Nairobi

Tel: 4440281, 4451257

Fax: 4450766

mail:

nisha.hoek@advanceprm.com

______________________________________________________________________________

P.O Box 47711 00100 Nairobi Kenya Tel: (254) (020) 2720014 47 Fax: (254) (020) 2723816 47 Mucai Drive off Ngong Road

Website:

www.prsk.co.ke

Email:

prsk@prsk.co.ke

Africa Practise

E.A Limited

Tosica Centre

Westlands Road

P.O Box 48231 00100

Tel 0202396898;

0720736059

jkiambati@africapractice.com; jkiambati@gmail.com

Ayen Global

City Park C5

6th Parklands

P.O Box 1519 00200

Tel 0703601132

ayenglobal@gmail.com; andrewnjrg@gmail.com

BluePrint Marketing

P.O BOX 24823

01000

Nairobi Kenya

Tel 254 20 271 9251, Fax 254 20 272 49 88

Cell 0787 677 948/ 0755 304 615

kui.wanyoike@blueprint.co.ke

Bob Dewar Publ

icity

Norfolk Towers, Phase II Kijabe Street

P.O. Box 41305 00100 Nairobi

Tel: 316160, 229793

Fax: (020) 229459

mail: bobpr@iconnect.co.ke

Brand Magnets Limited

5th Avenue Office Suites,

2nd Floor, Suite No. 10

Tel: +254

020

8044078

Cell: +254 711

300320

grace@brandmagnets.co.ke; info@brandmagnets.co.ke

Brand Associates Limited

Impulse Promotion Offices

Kirichwa Road

Tel +254722353242

info@brandassociates.co.ke; waimiri@brandassociates.co.ke

Brand Strategy and Design

BSD

Cathy Flats

Lenana

Road

P.O Box 36854 00200

Tel 2726001/2

eva@bsd.co.ke

;

olivia@bsd.co.ke;

Wednesday, September 18, 2013

HISTORY OF PUBLIC RELATIONS IN KENYA

OVERVIEW OF PR IN KENYA

The Public Relations Profession in Kenya has grown leaps and bounds in Kenya and globally a factor that is evidenced by the increased number of job opportunities, consultancies and academic institutions offering PR as a course.

Kenya has close to 40 registered PR firms that operate at different levels of capacity and offer a diverse range of services to clients within Kenya and the East African Region. Furthermore, there are a host of individual consultants who also provide PR services to organizations.

Over the years, the Public and Private Sector organizations have embraced the use of PR as a strategic tool in reaching out to their audiences. A case in point is the registration by PRSK of all Government Ministry Public Relations Officers and the continued creation of PR dockets within parastals and other private organizations.The Public Relations Society of Kenya (PRSK) was established in 1971 when the founders of the Society felt the need to establish the professional body to guide and bring together PR practitioners in Kenya.

In respect to academic institutions, a host of universities and mid – level colleges offer tailored PR courses that seek to develop well rounded practitioners whose theoretical knowledge is applicable to the current trends and best practice principles.

With the PR profession continuously growing, we shall keep you abreast of the latest development, best practice tips and industry related matters.

History

Main article: History of public relations

According to Edward Bernays, public relations is "practically as old as society." Some books and universities identify a Babylonian tablet from 1800 BC as the first example of public relations. They also associate audience segmentation tactics used in gospels, political promotions in Rome and logos used by ancient craftsman as being early examples of public relations. According to Scott Cutlip, there is disagreement over whether these ancient events constitute public relations or are part of its history.
Most textbooks on public relations consider the antecedents to the field to have originated during the settlement of the New World. Exaggerated promotions were used to attract settlers and the first fund-raising pamphlet, New England Fresh Fruits, was used to raise funding for Harvard. Pamphlets, media outreach and slogans were also used to spread anti-British sentiment.
Public relations as a paid profession began in 1900, when the first public relations agency, The Publicity Bureau, was founded. Ivy Lee and Edward Bernays, who are both referred to as the father of public relations, helped establish the field as a professional practice in the United States. Basil Clarke is considered the profession's founder in the UK and Arthur W. Page is considered the father of corporate public relations.
The field became more established after World War II, in part due to talent from war-time publicity efforts moving into the private sector. Trade associations, industry publications and academic journals were developed. Some of today's largest PR agencies were founded in the 1950s and began competing globally in Europe and Asia in the beginning in the '60s and '70s.
The 1990s were marked by "explosive growth" for the public relations field. Internet technologies and social media changes public relations tactics, agencies consolidated and new specialties were introduced such as investor relations and community relations. The field established a degree of professionalism, though to what extent is debated.

What Public Relations entails

What is Public Relations?

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.^[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.^[2] The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication

PRSA's Widely Accepted Definition

The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances. The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.”
In 2011/12, PRSA led an international effort to modernize the definition of public relations and replace a definition adopted in 1982 by the PRSA National Assembly. Learn more here. Under the "Public Relations Defined" banner, PRSA initiated a crowdsourcing campaign and public vote that produced the following definition:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”
“Process” is preferable to “management function,” which can evoke ideas of control and top-down, one-way communications.
“Relationships” relates to public relations’ role in helping to bring together organizations and individuals with their key stakeholders.
“Publics” is preferable to “stakeholders,” as the former relates to the very “public” nature of public relations, whereas “stakeholders” has connotations of publicly-traded companies.
As a management function, public relations also encompasses the following:

Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.